Carling #MadeLocal

Updated: Jun 24, 2019

Advert: Carling#MADE LOCAL

Music: Alex Kozobolis - Weightless (Tom Adams Remix)

Carling's latest ad promotes its hometown of Burton-on-Trent and the people who are playing an active part in their own communities around the country.

Made Local has been conceived by Havas London, spread across two distinct films: one which delves into the story of Carling’s development and another collating the stories of individuals who have made a real contribution to their own hometowns.

Together they seek to banish regional stereotypes.

Music is a remix of music from pianist Alex Kozobolis.

Buy Alex Kozobolis - Weightless (Tom Adams Remix on Amazon

Buy Alex Kozobolis - Weightless (Tom Adams Remix on iTunes

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