Updated: Jun 24, 2019
Advert: Carling#MADE LOCAL
Music: Alex Kozobolis - Weightless (Tom Adams Remix)
Carling's latest ad promotes its hometown of Burton-on-Trent and the people who are playing an active part in their own communities around the country.
Made Local has been conceived by Havas London, spread across two distinct films: one which delves into the story of Carling’s development and another collating the stories of individuals who have made a real contribution to their own hometowns.
Together they seek to banish regional stereotypes.
Music is a remix of music from pianist Alex Kozobolis.