Advert: Catch Some Stardust,with Priority on 02
Music: City Of Stars by Tom Grennan
The ad, part of the “Breathe It All In” campaign and entitled “Catch Some Stardust,” features a diverse cast watching falling stars and catching some stardust, which is represented by various benefits they get to enjoy thanks to O2’s Priority app, such as nearby exclusive offers and experiences from brands they love, tickets 48 hours before shows go on general sale, fast-track entry, and more.
Serving as soundtrack is Tom Grennan’s cover version of “City of Stars” from Damien Chazelle’s 2016 feature film “La La Land,” performed by Ryan Gosling and Emma Stone.
The Priority app gives O2 customers the chance to save money on a variety of products, such as the Kitsound Digit Bluetooth speaker, to purchase three-night breaks in different cities from across the world at convenient prices, enjoy 50% off up to five tickets to top UK attractions, and more, thanks to Priority Moments, an innovative location-based mobile service that shows nearby exclusive offers and experiences from a variety of brands. The offers also include entertainment, sports, eating, health, beauty and more.