Updated: Jul 27, 2019
Advert: Florence Welch in the new Gucci High Jewelry collection Hortus Deliciarum
Music: Patricia - Florence + The Machine
Gucci is an Italian luxury brand of fashion and leather goods. Gucci was founded by Guccio Gucci in Florence, Tuscany, in 1921. The music to the ad is from Florence +The Machine, the Machines are an English indie rock band that formed in London in 2007, consisting of vocalist Florence Welch, keyboardist Isabella Summers, and a collaboration of other musicians.