Gucci – Chris Lee in the New Gucci Timepieces and Jewelry Collection

Advert: Chris Lee in the new Gucci Timepieces and Jewelry collection

Music: D.A.F. - Der Rauber Und Der Prinz

This Gucci advert features Li Yuchun, better known by her stage name Chris Lee, a Chinese singer, songwriter, DJ, and actress. She is a Chinese idol and Diesel made her its ambassador for its #GoWithTheFlaw campaign, which encourages all to reconsider how they see their flaws, as characteristics that make them unique. Li Yuchun originally shot to fame as a singer, when she won the TV show contest Super Girl, but she is also an actress

Her predominantly female fan base sees her as a role model for an unconventional beauty ideal.

The music is a track called “Der Räuber Und Der Prinz” by Deutsch Amerikanische Freundschaft or D.A.F., an influential German electropunk/Neue Deutsche Welle band from Düsseldorf.

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