How to promote your music while you can’t gig


It’s hard to get heard amongst all the noise, even when gigs have gone to ground.

While music distribution services and streaming platforms have opened up opportunities for independent artists to release their own music, this also means there is ever increasing competition to get that music heard by new listeners, to gain fans, followers, land those playlist spots and maybe even make some money.


Releasing music used to be the domain of artists who got noticed by labels and got a record deal – the holy grail in most musicians’ eyes. Now it is possible to write, record, mix, master and release material from a home studio, or outsource parts of that to other people working independently and often virtually. Or you might still use the services of a studio and a producer etc, but release the music yourself using a music distribution service. Costs have plummeted to get music released, but the eternal quest to get people to listen to your music goes on.

Don’t limit distributing your music to just one or two platforms, remember your audience uses lots of different platforms and you need to get your music in front of them. So don’t just stick to the one that you prefer.

How to make the most of your Tunebubble profile

Services like Tunebubble can help get your music out to a wider audience. Creating and maintaining your Tunebubble profile gives you a one-stop place to host all your links to other platforms, add your videos and audio and information about new releases. When a music fan discovers your page, they can listen to your music, read a bit about you and have all your links online at their fingertips so they can connect with you or buy/stream your music. But it doesn’t stop there – although we promote artists with profiles on Tunebubble, you can also promote your own page on social media – for example, let people know when you’ve updated your profile, or added new music. Some artists even make some music available on their Tunebubble profile exclusively ahead of official release.

Using social media

Love it or hate it, social media is a powerful tool in promoting your music. You might want to focus more on one platform than another, make sure you find out everything that platform has to offer and use it. Keeping your social handles consistent and as similar as you can to your artist name across all platforms makes it SO much easier for people to find you…we know from experience! It’s a seemingly small detail but important!

Playlists

Playlists have become an essential feature in getting noticed. Take Spotify: You might not get straight onto a Spotify curated playlist, but getting your music on other people’s playlists and even making your own playlist counts, thanks to the algorithm. There’s more to music than algorithms but you can’t really ignore them these days. Spotify’s Discover Weekly playlist takes every single playlist placement into account – think of it like a triangle – you use a music distribution service to release your music on Spotify (amongst other platforms) -that’s the base of the triangle. Getting that music onto someone’s playlist, no matter how small that playlist is takes you up a level; getting onto a bigger more popular playlist will raise you up further and so on, until you hit the Spotify curated playlists at the top, which would give you the maximum exposure. They all feed into one another, so it all counts.

Livestreams

You might not be able to gig like you used to, or like you would like to, but you can try out livestream performances and promote these shows to your existing fans and through gaining exposure on blogs and sites like Tunebubble. You might want to co-incide these shows with new releases and so direct people to stream or buy your music.

Q&A's for promotion

Remember too that Tunebubble regularly feature artists in Q&A’s and this can really help give your music a push -we will always promote our content so you will get some extra exposure to people outside your existing fanbase. Video interviews can gain even more exposure as they are also posted on more platforms such as IGTV and YouTube.

So wherever you are in your music journey, if you’ve got music to share, music distribution services make it easy to get your work out into the world, and with a bit of thought and effort and finding out who is out there to help support you regardless of budget, you can start to build your following.





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