Advert: Spotify - Stay Scary
Music: Freddie Mercury - Love Kills
This Halloween, Spotify celebrated what it means to be a “scary” artist - someone who is daring, thrilling and entertaining, their campaign, is multi-faceted featuring short films, OOH and an immersive pop-up experience for superfans in New York City.
Music fans were invited to check out - and take home - costumes inspired by artists like Billie Eilish, Freddie Mercury, Lil Nas X and Madonna at a thrilling immersive pop-up in New York’s Soho neighborhood. Costume accessories include an Eilish crown adorned with spiders similar to the one featured in the singer’s “you should see me in a crown” music video and a replica of the live python Britney Spears famously draped around her shoulders during her 2001 MTV VMA’s performance of I’m a Slave 4 U. Also available is Trippie Redd’s iconic fang grillz and the Lil Nas X rhinestone-accented jacket patch you see in his Old Town Road music video.
Spotify created a series of short films featuring Janet Jackson, Freddie Mercury and Johnny Cash.